Digital marketing is any form of marketing products or services that involves electronic devices. That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or retargeting.

Digital marketing, or digital media marketing, is a form of advertising that allows for the promotion of brands and products through digital channels like social media, search engines, websites, and more.

A digital marketing strategy is a plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media